101 Mental Models for Solo Founders: The Ultimate Guide

The ultimate decision-making toolkit for founders building without a team

You’re building solo. That means every decision is on you.

What to build. What to ship. What to charge.

It’s easy to get overwhelmed — or stuck.

This guide is your thinking partner.

A mental OS for smarter decisions, faster clarity, and focused execution.

What You Get

A 150+ page PDF packed with 101 mental models curated for solo founders.
No fluff. No theory dumps. Just high-leverage mental tools, broken down into:

• What it is
• Where it comes from
• How to use it as a solo founder
• Related models to deepen your thinking

Each one helps you:

• Think strategically
• Work with clarity
• Decide with confidence
• Avoid burnout, busywork, and noise

Built for:

• Solo founders building products, services, or creator businesses
• Indie hackers, consultants, and bootstrapper-types who want to work smarter
• People with no team, no VC, no BS — just big ideas and limited time

What’s Inside

You’ll unlock models in categories like:

• Mental Clarity – First Principles Thinking, Inversion, Growth Mindset
• Productivity Systems – Time Boxing, Flow Triggers, Daily Highlight
• Growth & Strategy – The Flywheel, Power Law, Barbell Strategy
• Pricing & Value – Anchoring, Scarcity, Endowment Effect
• Founder Psychology – Resistance, Impostor Syndrome, Locus of Control

…and 80+ more you’ll wish you had years ago

Includes

• 101 Mental Models PDF Guide (A4-ready, print-friendly)
• Bonus Mental Model Cheatsheet
• Lifetime updates – any future editions are yours, free